Thursday, November 22, 2007

Blonde Women May make Men Dumber

Men like to make jokes on the stereotype of the dumb blond women. And now, a French team has discovered that men's mental ability plummeted when dealing with blond women, probably as they thought they had a less intelligent interlocutor.

The study published in Journal of Experimental
Psychology consisted in two trials, both of them coming with the same results. Men in the study had to complete general knowledge tests while being exposed to women of various hair colors. The scores dropped in both trials when the subjects were presented images of blond women. Further investigations revealed that the subjects had been following unconscious social stereotypes.

"This proves that people confronted with stereotypes generally behave in line with them. In this case blonds have the potential to make people act in a dumber way, because they mimic the unconscious stereotype of the dumb blond," said co-author Thierry Meyer, professor of social psychology at the University of Paris X-Nanterre.

You know that everybody takes the delicate girl with a high-pitch as an innocent creature, when actually she curses all day long when the boss is not around. The same happens with all people we deal with: he/she must be that way because he/she looks like that, speaks like that. This study is another proof which underlines the theory that people’s behavior is powerfully dictated by stereotypes.


Hollywood especially started (at the middle of the 20th century) to boost the stereotype of the dumb blond bimbo through movies stars like Marilyn Monroe, Goldie Hawn and Pamela Anderson. And the trend has been refueled recently by celebrities like Paris Hilton, Britney Spears, and Jessica Simpson.

Most white babies are born blond, that's why some researchers suppose there is a basic connection between blond hair and infancy, and the tendency to regard blond woman as less mature. As men have the tendency to look for younger women, as these are at the climax of their fertile period, perhaps this also explains the sexual preference of men for blond women, which they could perceive as younger.



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